Social Media Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Social Media Marketing Manager to join their vibrant team in London . This role is pivotal in developing and executing innovative social media strategies that align with business objectives, enhance brand visibility, and drive customer engagement across various platforms. You will be instrumental in shaping our online presence, fostering a strong community, and translating social media trends into actionable marketing campaigns. This hybrid role offers the flexibility to collaborate both in-office and remotely, ensuring a balanced approach to team synergy and individual productivity.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage published content (images, video, written) that builds meaningful connections and encourages community engagement.
• Monitor social media channels for industry trends, competitor activity, and relevant conversations, providing timely insights and responses.
• Analyze social media performance using analytics tools, generating detailed reports on key metrics and campaign effectiveness to inform future strategies.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency and coordinated campaign efforts.
• Manage and oversee social media advertising campaigns, optimizing budgets and targeting for maximum ROI.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.
• Excellent copywriting, editing, and communication skills with a keen eye for detail.
• In-depth knowledge of social media platforms, best practices, and analytics tools (e.g., Google Analytics, Hootsuite, Buffer).
• Experience with social media advertising platforms and budget management.
• Demonstrated ability to build and engage online communities and manage brand reputation.
• Understanding of SEO, keyword research, and content management systems is a plus.

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid work model offering a blend of in-office and remote flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous holiday allowance and paid time off.
• Opportunities for professional development, training, and attending industry events.