Social Media Marketing Manager

About the Role

Our client, a dynamic force in the e-commerce sector, is seeking an innovative Social Media Marketing Manager to spearhead their online presence. This fully remote position offers the unique opportunity to shape brand narratives, engage directly with customer communities, and drive significant growth through strategic social media campaigns. You will be instrumental in developing and executing a cohesive social media strategy that aligns with broader marketing objectives, fostering brand loyalty and expanding market reach from the comfort of your home office. This role is ideal for a creative thinker with a data-driven approach, eager to make a tangible impact in a fast-paced, digitally-focused environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, TikTok, and Twitter to increase brand awareness and engagement.
• Create compelling, high-quality content (text, image, video) tailored to each platform and audience segment.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities and inform strategy adjustments.
• Analyze campaign performance using analytics tools and provide regular reports on key metrics, insights, and recommendations for improvement.
• Engage with our online community, responding to comments and messages in a timely and professional manner, fostering positive relationships.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Excellent copywriting, editing, and visual storytelling skills.
• Experience with paid social media advertising and budget management.
• Strong analytical skills and the ability to translate data into actionable insights for e-commerce growth.

Benefits

• Competitive annual salary package.
• Fully remote working arrangement, offering flexibility and work-life balance.
• Opportunities for professional development and continuous learning in the digital marketing space.
• Contribution towards home office setup and expenses.
• Collaborative and supportive team environment that values innovation and creativity.