Social Media Marketing Manager

About the Role

Our client is seeking an innovative and experienced Social Media Marketing Manager to lead their social media strategy from Leeds . This fully remote position requires a strategic thinker with a deep understanding of social media platforms, community building, and content strategy. You will be responsible for developing and implementing cutting-edge social media campaigns that enhance brand visibility, drive engagement, and foster a loyal online community. This is an exciting opportunity for a social media expert to shape our client's online voice and directly impact brand perception and growth.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with marketing objectives and target audience.
• Manage all company social media profiles and presence across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts.
• Monitor social media trends, conversations, and competitor activities, providing insights and recommendations.
• Engage with followers, respond to comments and messages promptly, and foster a positive online community.
• Analyze social media performance using analytics tools, track key metrics, and generate regular reports to optimize strategies.
• Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in social media marketing management, with a proven track record of growing social media presence and engagement.
• In-depth knowledge of all major social media platforms, their algorithms, and best practices for engagement.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting skills and the ability to create compelling, brand-aligned content.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Professional development budget for courses, conferences, and certifications.
• The flexibility and convenience of a fully remote work environment.