Social Media Marketing Manager

About the Role

Our client is seeking an experienced and strategic Social Media Marketing Manager to lead their social media presence from their Leeds office. This role is crucial for building brand awareness, fostering community engagement, and driving measurable results through creative social media campaigns. You will be responsible for developing and implementing cutting-edge social strategies across all relevant platforms, ensuring a consistent and impactful brand voice. This is an exciting opportunity for a social media expert to shape brand perception and connect with audiences in innovative ways within the dynamic West Yorkshire market.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and schedule engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, customer feedback, and competitive activity.
• Engage with followers, respond to comments and messages, and foster a strong online community.
• Analyze social media performance metrics and report on key insights and recommendations for optimization.
• Manage paid social media advertising campaigns to increase reach and conversions.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role.
• In-depth knowledge of major social media platforms and their respective audiences.
• Strong understanding of social media analytics tools and reporting.
• Excellent copywriting, editing, and communication skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model combining office and remote work.
• Comprehensive health and dental insurance.
• Generous holiday allowance and pension scheme.
• Opportunities for professional growth and development in a supportive team.