Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to lead their social media presence from Bradford . This role involves developing innovative social media strategies, managing all social channels, and fostering community engagement to drive brand awareness and customer loyalty. You will be responsible for creating compelling content, analyzing performance, and staying ahead of social media trends. This is an exciting opportunity to shape the social voice of a growing brand in a collaborative and forward-thinking marketing team.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals.
• Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts.
• Monitor social media channels for trends, conversations, and customer inquiries, responding promptly and professionally.
• Analyze social media performance metrics, providing insights and recommendations for optimization.
• Run paid social media advertising campaigns to reach target audiences and achieve specific objectives.

Requirements

• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of major social media platforms and their respective best practices.
• Experience in creating engaging social media content and managing advertising campaigns.
• Strong analytical skills to interpret data and generate actionable insights.
• Excellent communication, writing, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for professional development and advanced training.
• Generous holiday allowance and company benefits.
• Collaborative team environment and supportive management in Bradford .
• Modern office facilities.