Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to oversee their social media presence and engagement efforts in Leeds . This role is crucial for building brand awareness, fostering community interaction, and driving traffic and conversions through effective social media campaigns. You will be responsible for developing and implementing a cohesive social media strategy, managing content calendars, and analyzing performance metrics to ensure alignment with overarching marketing objectives. This position offers an exciting opportunity to shape the brand's voice and narrative across key social platforms, working within a collaborative team environment that values innovation and data-driven decision-making.

Key Responsibilities

• Develop and implement a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content, including text, image, and video posts, tailored to each platform and target audience.
• Manage the social media content calendar, ensuring a consistent and timely flow of posts.
• Monitor social media channels for trends, conversations, and opportunities for engagement; respond to comments and messages promptly.
• Analyze social media performance using relevant tools, providing insights and recommendations for optimization.
• Collaborate with the marketing and creative teams to ensure brand consistency and campaign alignment.
• Manage social media advertising campaigns, including budget allocation and performance tracking.

Requirements

• 3-5 years of experience in social media marketing, managing brand accounts and campaigns.
• Demonstrated success in growing social media followings and engagement rates.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent written and verbal communication skills, with a strong creative flair for content creation.
• Understanding of current social media trends, algorithms, and best practices.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary with opportunities for review based on performance.
• Comprehensive healthcare benefits package.
• A flexible hybrid working model to balance office and remote work.
• Generous annual leave entitlement.
• Access to professional development resources and training opportunities.