Social Media Marketing Manager

About the Role

Our client is seeking an innovative Social Media Marketing Manager to lead their social media strategy in a fully remote capacity. You will be responsible for developing and executing engaging social media campaigns that drive brand awareness, foster community engagement, and support overall marketing objectives. This role requires a deep understanding of social media platforms, content creation, community management, and performance analytics. Join a forward-thinking company that values creativity and digital innovation, and make a significant impact on our online presence, connecting with audiences far beyond Stoke-on-Trent .

Key Responsibilities

• Develop and implement a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage compelling content (text, images, video) tailored to each social media channel.
• Monitor social media channels for industry trends, competitor activity, and audience sentiment, responding to comments and messages.
• Plan and execute paid social media advertising campaigns to increase reach and engagement.
• Analyse social media metrics and report on campaign performance, providing insights and recommendations for optimisation.
• Collaborate with other marketing functions to ensure brand consistency and integrated campaign efforts.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role.
• In-depth knowledge of various social media platforms, their respective audiences, and best practices.
• Excellent content creation, copywriting, and visual storytelling skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media advertising and campaign management.

Benefits

• Competitive salary and performance-related bonuses.
• Fully remote position offering maximum flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Professional development opportunities and training budget.
• A creative, collaborative, and supportive remote work culture.