Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to lead their online community engagement and brand presence in Edinburgh . This role is central to developing and implementing innovative social media strategies that drive audience growth, engagement, and brand advocacy. You will be responsible for managing all social media channels, creating compelling content, and analyzing performance to refine our approach. We are looking for a passionate social media expert with a proven ability to build and nurture online communities, contributing to a forward-thinking marketing team that values creativity, collaboration, and impactful digital storytelling.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing objectives.
• Create, curate, and manage engaging content across all relevant social media platforms (e.g., Twitter, LinkedIn, Instagram, Facebook).
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Analyze social media performance metrics and report on key insights and ROI.
• Manage social media advertising campaigns and budget effectively.
• Engage with followers, respond to comments and messages, and foster a positive online community.

Requirements

• 3-5 years of experience in social media marketing, with a proven track record of growing social channels.
• Deep understanding of various social media platforms, their algorithms, and best practices.
• Excellent content creation skills, including copywriting and basic visual editing.
• Experience with social media management and analytics tools.
• Strong analytical and problem-solving skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-related incentives.
• Hybrid work model offering flexibility and work-life balance.
• Professional development opportunities and social media training.
• Company social events and team-building activities in Edinburgh .
• Opportunity to significantly influence brand perception and customer engagement.