Social Media Marketing Manager

About the Role

Our client is seeking an experienced and strategic Social Media Marketing Manager to lead their social media efforts from their office in Wolverhampton, West Midlands, UK . This is a leadership role responsible for defining and executing the company's social media vision, driving brand awareness, customer engagement, and contributing to e-commerce sales growth. You will manage all social media channels, develop cutting-edge content strategies, and oversee campaign execution and performance analysis. The ideal candidate is a visionary leader with a proven track record in managing successful social media programs.

Key Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with overall marketing objectives and brand positioning.
• Oversee the creation, curation, and publication of engaging content across all relevant social media platforms, including Facebook , Instagram , Twitter , and LinkedIn .
• Lead and mentor a team of social media specialists, fostering a collaborative and high-performing environment.
• Manage paid social media advertising budgets and campaigns, ensuring optimal performance, targeting, and ROI.
• Monitor social media trends, emerging technologies, and competitor activities to identify new opportunities and threats.
• Analyze social media data and metrics, providing strategic insights and performance reports to senior management.

Requirements

• 5+ years of experience in social media marketing, with at least 2 years in a management or leadership role.
• Demonstrated success in developing and executing social media strategies that drive significant engagement and business results.
• Expertise in social media analytics, reporting, and optimization techniques.
• Strong understanding of paid social media advertising platforms and best practices.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Highly competitive salary and performance bonuses.
• Opportunity to lead and shape the social media direction of a growing company.
• Comprehensive benefits package including health, dental, and vision insurance.
• Generous paid time off and professional development budget.
• Based in our modern office facility in Wolverhampton .