Social Media Marketing Manager

About the Role

Our client is looking for an innovative and experienced Social Media Marketing Manager to lead their online presence from their Sunderland office. This role is instrumental in crafting and executing a sophisticated social media strategy that amplifies brand voice, engages target audiences, and drives measurable business results. You will oversee all social media platforms, develop creative campaigns, manage community interactions, and analyze performance data to ensure continuous growth and impact. This is a prime opportunity for a seasoned social media expert to make a significant contribution to a dynamic company across the North East and the entire UK .

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing objectives and brand positioning for the Sunderland operation.
• Manage and grow the company's presence across key social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
• Create, curate, and schedule engaging, high-quality content, including text, image, and video posts, tailored to each platform.
• Monitor social media channels for industry trends, competitor activity, and customer conversations, responding in a timely and appropriate manner.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions within budget.
• Analyze social media performance metrics, generating regular reports with insights and recommendations for strategy adjustments to enhance brand reach in the UK .

Requirements

• Proven track record of success as a Social Media Marketing Manager or similar role, with demonstrable experience in developing and executing effective social media strategies.
• In-depth knowledge of major social media platforms, their algorithms, best practices, and analytics tools.
• Experience in creating compelling content, including copywriting, basic graphic design, and video editing skills.
• Strong understanding of social media advertising, including campaign setup, targeting, and budget management.
• Excellent communication, interpersonal, and community management skills.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive salary package with performance-related incentives.
• Hybrid work model allowing for flexibility and work-life balance.
• Comprehensive private medical insurance and wellness programs.
• Opportunities for professional growth and development in the evolving digital landscape.
• A creative and collaborative work environment in a modern office in Sunderland .
• Chance to shape and elevate a brand's digital footprint across the UK .