Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to lead their social media presence and drive engagement. In this hybrid role, you will be responsible for developing and implementing comprehensive social media strategies across all relevant platforms, fostering brand growth and community interaction. You will work closely with the marketing team to create compelling content, manage advertising campaigns, and analyze performance metrics. This position offers the chance to shape our brand's voice and impact our online reputation within a collaborative team setting in Norwich .

Key Responsibilities

• Develop and execute a robust social media strategy aligned with overall marketing and business objectives.
• Create, curate, and manage engaging and high-quality content (text, images, video) for social media channels.
• Manage and optimize paid social media advertising campaigns to increase reach, engagement, and conversions.
• Monitor social media trends, conversations, and competitor activities, providing insights and recommendations.
• Engage with our online community, responding to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and provide regular reports on key KPIs to stakeholders.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role, with a strong portfolio.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising functionalities.
• Excellent content creation, copywriting, and editing skills.
• Experience with social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms.
• Strong understanding of social media trends, best practices, and measurement.
• Ability to work effectively in a hybrid model, balancing remote and in-office collaboration.

Benefits

• Competitive salary package and performance-based incentives.
• Hybrid working model offering flexibility and an engaging office environment.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and holiday allowances.
• Opportunities for professional development and to shape a growing brand's social presence.