Social Media Marketing Specialist - E-commerce

About the Role

Our client is looking for a creative and data-driven Social Media Marketing Specialist to join their marketing department in Bradford . This hybrid role combines the benefits of in-office collaboration with the flexibility of remote work. You will be responsible for developing and executing social media strategies that enhance brand visibility, drive customer engagement, and support e-commerce sales objectives. The ideal candidate is passionate about social media, understands the nuances of different platforms, and can translate marketing goals into compelling online content and interactions, contributing to a thriving online community.

Key Responsibilities

• Develop and implement engaging social media content calendars across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create compelling written and visual content (graphics, short videos, copy) tailored for each social media channel.
• Monitor social media channels, respond to comments and messages, and foster positive community interactions.
• Track and analyze social media performance metrics, generating reports on engagement, reach, follower growth, and website traffic.
• Collaborate with the e-commerce and design teams to ensure brand consistency and support promotional campaigns.
• Stay updated on social media trends, algorithm changes, and emerging platforms to maintain a competitive edge.

Requirements

• Proven experience as a Social Media Specialist or similar role, preferably within an e-commerce context.
• Demonstrated ability to create engaging social media content and manage online communities.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent copywriting and communication skills, with a strong understanding of brand voice.
• Experience with graphic design tools (e.g., Canva, Adobe Spark) is a plus.
• Ability to work effectively both independently and as part of a hybrid team.

Benefits

• Competitive salary with regular performance reviews.
• Hybrid work arrangement offering a balanced approach to work and life.
• Comprehensive benefits package including health and dental insurance.
• Opportunities for professional development and training in digital marketing.
• Employee discounts on company products and services.