Social Media Marketing Specialist

About the Role

Our client is seeking a creative and strategic Social Media Marketing Specialist to join their dynamic team based in Cardiff . This role is essential for managing and growing our client's presence across all relevant social media platforms. You will be responsible for developing engaging content, managing communities, running targeted advertising campaigns, and analysing performance to drive brand awareness, engagement, and website traffic. This is a fantastic opportunity for a social media enthusiast to make a significant impact in a fast-paced environment, contributing directly to our client's marketing success and interacting with a broad online audience.

Key Responsibilities

• Develop and implement a social media strategy aligned with marketing objectives and brand guidelines.
• Create, curate, and schedule compelling content (text, image, video) for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, conversations, and customer feedback, engaging with the community in a timely and appropriate manner.
• Plan and execute paid social media advertising campaigns, managing budgets and optimizing for performance.
• Analyze social media metrics and report on key performance indicators (KPIs) such as engagement, reach, and conversions.
• Stay up-to-date with the latest social media best practices, trends, and technologies.

Requirements

• Proven experience as a Social Media Marketing Specialist or similar role.
• Demonstrable success in creating engaging content and growing social media followings.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience in running paid social media campaigns on major platforms.
• Strong understanding of social media KPIs and how to interpret data.
• Excellent written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive salary and potential for performance bonuses.
• Opportunities for professional development and training in digital marketing.
• Collaborative team environment with a focus on innovation and creativity.
• Hybrid working model providing flexibility between home and office in Cardiff .
• Access to modern office amenities and team social events.