Social Media Marketing Specialist

About the Role

Our client is seeking a creative and data-driven Social Media Marketing Specialist to join their team in Cardiff . This role is crucial for enhancing our brand's online presence and engaging with our community across various social media platforms. You will be responsible for developing engaging content, managing social media campaigns, monitoring performance, and staying ahead of emerging social media trends. If you are passionate about building online communities and driving measurable results through social media, this is an excellent opportunity to contribute your expertise in the heart of Cardiff .

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling and shareable content (text, image, video) tailored to each platform and audience.
• Monitor social media channels for trends, conversations, and customer feedback, responding appropriately.
• Plan and execute paid social media advertising campaigns, managing budgets and optimizing for performance.
• Analyze social media metrics and report on key performance indicators (KPIs) to assess campaign effectiveness.
• Collaborate with the marketing and design teams to ensure brand consistency and campaign alignment.

Requirements

• 2-4 years of experience in social media marketing or a related field.
• Proven ability to create engaging content and grow social media followings.
• Strong understanding of social media analytics and reporting tools.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Familiarity with social media advertising platforms and best practices.

Benefits

• Competitive salary with opportunities for performance-based increases.
• Hybrid working arrangement offering flexibility.
• Comprehensive health insurance and wellness programs.
• Generous annual leave allowance and public holidays.
• Access to ongoing training and professional development in social media marketing.