Social Media Specialist

About the Role

Our client is seeking a creative and strategic Social Media Specialist to join their vibrant marketing team. This role is instrumental in building and maintaining a strong online community and brand presence across various social platforms. You will be responsible for crafting compelling content, engaging with our audience, and executing social media campaigns that align with our overarching marketing objectives. This hybrid position offers a blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. You will play a key part in shaping our brand's voice and driving engagement within the Newcastle upon Tyne area and beyond.

Key Responsibilities

• Develop, implement, and manage our social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging and high-quality content, including text, image, and video posts, tailored for each social media channel.
• Monitor social media channels for trends, conversations, and mentions of our brand, responding promptly and professionally.
• Engage with followers, respond to comments and DMs, and foster a positive online community.
• Analyze social media performance metrics and provide regular reports on key insights and recommendations for optimization.
• Collaborate with the marketing team to ensure social media content is aligned with broader marketing campaigns and brand messaging.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of major social media platforms and their best practices.
• Proficiency in creating various forms of social media content, including graphic design basics and video editing.
• Strong understanding of social media analytics tools and reporting.
• Excellent communication, copywriting, and community management skills.
• Ability to work effectively in a hybrid work environment , coordinating both remote and in-office tasks.

Benefits

• Competitive salary and regular performance reviews.
• Hybrid work model offering flexibility between home and office.
• Opportunities for professional development and training in digital marketing.
• Generous holiday allowance and company-sponsored events.
• Be part of a creative and collaborative marketing team.