Social Media Strategist - Remote

About the Role

Our client is seeking a highly strategic and creative Social Media Strategist to lead their online community engagement efforts. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing innovative social media strategies that enhance brand awareness, drive engagement, and support e-commerce sales objectives. This role requires a deep understanding of social media platforms, audience behavior, and emerging trends to build and nurture a thriving online presence for our brands. You will play a critical role in shaping our digital narrative and connecting with our customers on a global scale.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create engaging and shareable content, including text, image, and video formats, tailored to specific platform audiences.
• Monitor social media channels for industry trends, customer feedback, and potential opportunities or crises.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Analyze social media performance metrics, generate reports, and provide actionable insights to optimize strategy and content.
• Collaborate with marketing, sales, and product teams to ensure social media efforts align with broader business goals.

Requirements

• Proven experience in developing and executing successful social media strategies , preferably in an e-commerce or consumer brand environment.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Excellent content creation, copywriting, and communication skills.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong analytical skills and the ability to translate data into actionable insights.
• Bachelor's degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Fully remote working arrangement with flexible hours.
• Competitive salary and bonus structure.
• Generous budget for professional development and online courses.
• Opportunity to work with a forward-thinking and collaborative global team.
• Company-provided home office setup or allowance.