Social Media Strategist

About the Role

Our client is looking for an innovative and strategic Social Media Strategist to join their team, ideally operating remotely with a connection to Derby . This pivotal role involves developing and executing cutting-edge social media strategies that align with brand objectives, drive engagement, and foster a strong online community. You will be responsible for analysing market trends, identifying target audiences, and crafting compelling campaigns that enhance brand visibility and support business goals. This is a fantastic opportunity for a forward-thinking individual to shape our digital voice.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across all relevant platforms.
• Conduct in-depth audience research and competitor analysis to identify key opportunities and insights.
• Create engaging and high-performing content calendars, including text, image, and video assets.
• Monitor social media trends, emerging platforms, and best practices, adapting strategies accordingly.
• Measure and report on the performance of social media campaigns, providing actionable recommendations for improvement.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure integrated campaign execution and brand consistency.

Requirements

• Proven experience as a Social Media Strategist or similar senior role, with a strong portfolio.
• Deep understanding of social media analytics, KPIs, and reporting tools.
• Exceptional content creation and copywriting skills, with a flair for storytelling.
• Experience with social media advertising campaigns and budget management.
• Strong strategic thinking and problem-solving abilities.
• Excellent communication and presentation skills, comfortable working remotely.

Benefits

• Competitive salary with performance incentives.
• Fully remote working arrangement providing excellent flexibility.
• Opportunities for professional growth and learning.
• Comprehensive benefits package.
• A creative and collaborative remote team environment with a focus on innovation.