Social Media Strategist

About the Role

Our client is seeking a forward-thinking Social Media Strategist to elevate their brand's online presence and engagement across all digital touchpoints. This role requires a deep understanding of social media dynamics, audience behaviour, and emerging trends within the e-commerce landscape. You will be responsible for developing and implementing data-driven strategies that align with business objectives, enhance brand reputation, and drive measurable results. Working in a hybrid capacity, you will collaborate closely with the marketing and sales teams to ensure cohesive campaign execution and foster a strong online community around our client's products and services.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies that align with overall marketing and business goals.
• Conduct in-depth audience research and competitive analysis to identify opportunities and inform content strategy.
• Oversee the creation and curation of engaging, high-quality content tailored for different social media platforms.
• Manage social media advertising campaigns, optimizing for reach, engagement, and conversion within defined budgets.
• Monitor social media performance using analytics tools, generating insightful reports with actionable recommendations.
• Stay abreast of the latest social media trends, algorithm changes, and new platform features, adapting strategies accordingly.
• Engage with the online community, fostering positive interactions and managing brand reputation.

Requirements

• Proven experience as a Social Media Strategist or similar role, with a successful track record of developing and executing impactful social media campaigns.
• In-depth knowledge of social media platforms (e.g., Facebook , Instagram , TikTok , LinkedIn , Twitter ) and their respective analytics.
• Experience with social media management and analytics tools (e.g., Sprout Social, Brandwatch, Google Analytics).
• Strong understanding of e-commerce marketing principles and customer journey mapping.
• Excellent analytical, communication, and presentation skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary complemented by a performance bonus structure.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and training.
• Collaborative work environment with opportunities for career advancement.