Social Media Strategist

About the Role

Our client is looking for an experienced and visionary Social Media Strategist to lead their social media initiatives in a fully remote capacity. This senior role is responsible for developing and implementing innovative, data-driven social media strategies that align with overarching business objectives, enhance brand visibility, and drive engagement and conversions. You will be at the forefront of shaping the brand's digital narrative, identifying emerging trends, and optimizing campaign performance across all relevant platforms. This is a pivotal opportunity for a strategic thinker who thrives in an independent, remote-first setting and is passionate about leveraging social media for business growth.

Key Responsibilities

• Develop and execute comprehensive, long-term social media strategies that align with brand goals and e-commerce objectives.
• Define key performance indicators (KPIs) for social media campaigns and continuously monitor, analyze, and report on performance against these goals.
• Identify emerging trends, platform updates, and audience insights to inform strategic adjustments and new campaign development.
• Lead content strategy, including planning, creation oversight, and distribution across diverse social media channels.
• Manage and grow the company's online community, fostering meaningful interactions and brand advocacy.
• Collaborate closely with marketing, product, and sales teams to ensure integrated campaign execution and consistent brand messaging.

Requirements

• Extensive experience (5+ years) in developing and executing successful social media strategies , preferably within e-commerce or related industries.
• Deep understanding of social media platforms, algorithms, analytics, and paid social advertising.
• Proven ability to translate business objectives into effective social media tactics and campaigns.
• Excellent analytical, strategic thinking, and communication skills.
• Demonstrated success in managing complex projects and thriving in an independent, remote work environment.

Benefits

• Highly competitive salary and performance-based bonuses.
• Complete flexibility with remote working arrangements.
• Generous allowance for professional development and learning resources.
• Comprehensive benefits package including health and wellness programs.
• A dynamic, forward-thinking company culture that values innovation and autonomy.