Social Media Strategist

About the Role

Our client is seeking a strategic and creative Social Media Strategist to join their marketing department in Edinburgh . You will be responsible for developing and implementing innovative social media strategies that enhance brand awareness, drive engagement, and support overall business objectives. This role requires a deep understanding of the social media landscape, audience segmentation, and content marketing. You will lead the charge in creating compelling narratives and campaigns that resonate with target audiences and foster a strong online community. This is an excellent opportunity to shape the social voice of a growing brand.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with marketing and business goals.
• Create and manage a content calendar, ensuring a consistent and engaging flow of posts across platforms.
• Monitor social media trends, competitor activities, and audience conversations to identify opportunities.
• Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance data and provide actionable insights and reports to stakeholders.
• Foster community engagement by responding to comments, messages, and reviews in a timely manner.

Requirements

• Proven experience as a Social Media Strategist or similar senior role.
• In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Experience with social media management tools and analytics platforms.
• Strong understanding of content marketing, SEO, and digital marketing principles.
• Excellent copywriting, editing, and communication skills.
• Demonstrated ability to develop creative and effective social media campaigns.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model offering a blend of office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave allowance.
• Opportunities for professional development and continuous learning.