Social Media Strategist

About the Role

Our client seeks a creative and data-driven Social Media Strategist to join their dynamic marketing team in Birmingham . You will be responsible for crafting and executing engaging social media campaigns that enhance brand visibility, foster community interaction, and drive traffic to their e-commerce platforms. This role requires a deep understanding of social media trends, audience behaviour, and content creation that resonates across various platforms. You will work closely with the marketing and sales departments to align social media efforts with broader business objectives, contributing to a vibrant and effective online presence.

Key Responsibilities

• Develop and implement innovative social media strategies aligned with e-commerce goals and brand messaging.
• Create, curate, and manage engaging content (text, image, video) across social media channels including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels for industry trends, customer feedback, and competitor activity, responding to comments and queries in a timely manner.
• Analyze social media performance metrics, providing regular reports on engagement, reach, and ROI to stakeholders.
• Collaborate with the design and content teams to produce visually appealing and impactful social media assets.
• Manage social media advertising campaigns, optimizing spend for maximum reach and conversion.

Requirements

• Proven experience as a Social Media Strategist or similar role within an e-commerce or digital marketing environment.
• Excellent understanding of major social media platforms, their algorithms, and best practices for each.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong copywriting and editing skills, with a knack for creating compelling social media copy.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• Familiarity with e-commerce operations and online sales funnels is a plus.

Benefits

• Competitive annual salary and performance incentives.
• Hybrid working model offering flexibility between home and office.
• Comprehensive health insurance package.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and training in digital marketing.