Social Media Strategist

About the Role

Our client is seeking a creative and analytical Social Media Strategist to lead their social media efforts in Newcastle upon Tyne . This role is central to building and engaging their online community, enhancing brand visibility, and driving measurable results through strategic social media campaigns. You will be responsible for crafting compelling content, managing multiple social media platforms, and staying ahead of emerging trends to ensure our client remains a leader in their digital space. The ideal candidate is a natural storyteller with a deep understanding of social media algorithms and audience engagement tactics.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
• Create, curate, and manage engaging and shareable content (text, images, video) across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, responding proactively.
• Analyze social media performance metrics, reporting on key insights and recommending strategic adjustments.
• Build and nurture relationships with influencers and brand advocates to expand reach and credibility.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.

Requirements

• Proven experience as a Social Media Strategist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for organic and paid content.
• Excellent copywriting, editing, and communication skills with a keen eye for visual aesthetics.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, platform-native analytics).
• Ability to translate complex data into actionable insights and strategic recommendations.
• Experience in the e-commerce sector is a plus.

Benefits

• Competitive salary package.
• On-site role based in the vibrant city of Newcastle upon Tyne .
• Comprehensive benefits including private medical insurance.
• Opportunities for continuous learning and attending industry conferences.
• A collaborative and innovative work environment where creativity is highly valued.