Social Media Strategist

About the Role

Our client is looking for an innovative Social Media Strategist to design and execute cutting-edge social media campaigns that drive brand awareness, engagement, and conversions for their e-commerce business. This fully remote position requires a deep understanding of social media platforms, audience behaviour, and content trends. You will be responsible for developing overarching strategies, setting KPIs, and guiding content creation to achieve business objectives. This role is perfect for a forward-thinking individual who can translate business goals into compelling social media narratives and effectively manage campaigns in a distributed team setting, shaping our digital voice and impact.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
• Identify target audiences and design user journeys to optimize engagement and conversion paths.
• Create and manage a detailed content calendar across all relevant social media platforms.
• Oversee the execution of social media campaigns, including paid advertising, influencer collaborations, and community management.
• Analyze campaign performance, track KPIs, and provide detailed reports with actionable insights for continuous improvement.
• Stay ahead of emerging social media trends, tools, and best practices, and advise on adoption.

Requirements

• Proven experience as a Social Media Strategist or similar senior role, with a strong track record of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong understanding of SEO, keyword research, and content marketing principles.
• Exceptional communication, presentation, and project management skills, suitable for remote collaboration.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working environment with significant flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and company-paid holidays.
• Professional development budget for courses, conferences, and certifications.