Social Media Strategist

About the Role

Our client is searching for a creative and data-driven Social Media Strategist to join their team in Newcastle upon Tyne . This role is crucial for elevating the brand's online voice and engaging its audience across various social platforms. You will be responsible for crafting compelling narratives, executing innovative campaigns, and analyzing performance metrics to ensure maximum impact. If you have a passion for digital storytelling and a knack for understanding online communities, this is an exciting opportunity to make a significant contribution to our client's marketing success in the competitive e-commerce landscape.

Key Responsibilities

• Develop and implement a cutting-edge social media strategy aligned with overall marketing objectives.
• Create, curate, and manage published content (images, video, written) across platforms like Instagram, Facebook, Twitter, and TikTok.
• Monitor social media trends, tools, and applications and apply that knowledge to increase effectiveness.
• Engage with our online community, respond to comments and queries in a timely and professional manner, and foster positive brand perception.
• Track and report on key metrics such as engagement, reach, website traffic, and conversions driven from social media efforts.

Requirements

• Proven working experience in social media marketing or as a digital media specialist.
• Excellent content creation skills (writing, editing, design sense).
• Hands-on experience in managing SEO/SEM campaigns and Google Analytics.
• Familiarity with social media management and listening tools.
• Strong understanding of e-commerce principles and how social media drives online sales.

Benefits

• Competitive salary reflecting your expertise and contribution.
• Opportunity to work with a leading brand in the e-commerce sector.
• On-site training and development programs in Newcastle upon Tyne .
• Company social events and team-building activities.
• Pension scheme and other standard benefits.