Social Media Strategist

About the Role

Our client is seeking a creative and analytical Social Media Strategist to join their marketing team in Birmingham . In this role, you will be responsible for crafting and implementing engaging social media campaigns that align with brand objectives and drive customer interaction. You will be at the forefront of developing innovative content strategies, monitoring social trends, and fostering a strong online community. This position is ideal for a proactive individual who excels at leveraging social platforms to build brand awareness and customer loyalty, contributing to the overall e-commerce success.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Create, curate, and manage published content (images, video, written) that builds meaningful connections and encourages community members to take action.
• Monitor social media channels for industry trends, relevant conversations, and competitor activity.
• Engage with followers, respond to queries promptly, and foster a positive online community environment.
• Analyze social media performance using analytics tools and provide regular reports on key metrics, insights, and recommendations for improvement.
• Collaborate with the e-commerce team to ensure social media efforts support sales and marketing goals.

Requirements

• Proven work experience as a Social Media Strategist or similar role with a portfolio showcasing successful campaigns.
• Excellent copywriting, editing, and communication skills.
• Hands-on experience in content management and knowledge of social media analytics tools.
• Deep understanding of current social media best practices and emerging trends.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• Familiarity with e-commerce operations and digital marketing principles.

Benefits

• Competitive salary and annual bonus potential.
• Comprehensive private healthcare coverage.
• Generous annual leave allowance.
• Access to professional development courses and workshops.
• A dynamic office environment in the heart of Birmingham .