Student Recruitment Outreach Officer

JOB TITLE: Student Recruitment Outreach Officer

REPORTS TO TITLE: Senior Student Recruitment Manager

BUSINESS FUNCTION/ SUB-FUNCTION: Marketing / Student Recruitment

LOCATION: Greenford, West London

ROLE PURPOSE:

The Outreach Officer sits within Student Recruitment and will lead on efforts to build strategic relationships, foster community engagement, and expand our educational and corporate partnerships. You will have a passion for education and business development, strong communication skills, and a proven track record in outreach initiatives. This role is essential in advancing GBS's mission to provide impactful educational solutions across diverse sectors.

ROLE and RESPONSIBILITIES:

• Community Engagement: Develop and implement outreach strategies to foster meaningful partnerships with educational institutions, non-profits, and corporate partners that aligns with GBS's mission and values.

• Relationship Building: Cultivate and maintain relationships with key stakeholders, including universities, government agencies, industry groups, and local community organisations.

• Program Development: Design and coordinate outreach programs, workshops, and events that showcase GBS's educational resources and services.

• Collaboration: Work cross-functionally with marketing, sales, and product teams to develop outreach campaigns and materials that highlight GBS's educational solutions.

• Data-Driven Analysis: Utilise data to access the impact of outreach initiatives, prepare reports, and recommend improvements for maximising engagement.

• Brand Ambassador: Represent GBS at community events, conferences, and networking opportunities, enhancing the company's visibility and reputation within the education sector.

ESSENTIAL SKILLS and EXPERIENCE:

• Proven experience in outreach, recruitment, or community engagement, preferably in an educational setting.

• Experience of providing excellent customer service to prospective students by addressing their enquiries, concerns, and needs in a timely and professional manner.

• Able to utilise effective selling techniques to achieve enrolment targets

• Ability to identify the needs and goals of prospective students and recommend suitable programmes.

• Ability to effectively communicate with prospective candidates through various channels, including in-person interactions, phone calls, emails, and other platforms.

• Ability to effectively use active listening skills towards the needs and concerns of prospective students and responding with tailored solutions and support.

• Ability to use effective closing skills byguiding prospective students through the enrolment process and overcoming objections to secure commitments and enrolments.

KEY RESULT AREAS:

• Achievement of set targets

• Identifying continuous improvement of process and operations

• Pipeline Management and Conversion rates

• Effective relationship building and maintenance

OTHER INFORMATION:

The Student Recruitment Outreach Officer will also be expected to demonstrate their commitment:

• to GBS values and regulations, including equal opportunities policy.

• to GBS's Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GBS's Environmental Policy.

• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.