Trade Marketing Executive - FMCG

About the Role

Our client, a dynamic force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an energetic and strategically minded Trade Marketing Executive to support their commercial efforts in the Bristol region. This hybrid role offers a mix of strategic planning and in-person engagement, focusing on developing and executing impactful in-store and channel marketing initiatives. You will work closely with sales and brand teams to ensure our client's products stand out on shelves and meet commercial objectives. This is an excellent opportunity for a marketing professional to drive brand presence and sales performance within a leading FMCG company.

Key Responsibilities

• Develop and implement effective trade marketing plans to support brand and sales objectives within key retail channels.
• Collaborate with sales teams to understand retailer needs and develop tailored promotional programs.
• Create compelling point-of-sale materials and in-store merchandising solutions.
• Analyze trade promotion effectiveness and ROI, providing recommendations for optimization.
• Manage budgets for trade marketing activities, ensuring efficient allocation of resources.
• Stay informed about retail trends, competitor activities, and consumer behavior to identify new opportunities.

Requirements

• Proven experience (3+ years) in Trade Marketing or a related marketing role, preferably within the FMCG industry .
• Demonstrated success in developing and executing successful in-store promotions and merchandising strategies.
• Strong understanding of the retail landscape and the dynamics of the FMCG market.
• Excellent communication, presentation, and project management skills.
• Ability to work collaboratively with cross-functional teams and external agencies.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and potential bonus opportunities.
• Company vehicle or travel allowance.
• Comprehensive health and pension benefits.
• Opportunities for career growth within a reputable FMCG company.
• Hybrid working model that blends office-based strategy with field engagement.