Trade Marketing Executive

About the Role

Our client is seeking an enthusiastic and proactive Trade Marketing Executive to join their team in Southampton . This role is crucial for driving brand visibility and sales performance at the point of purchase for our client's diverse range of FMCG products. You will work closely with the sales and marketing departments to develop and implement effective in-store promotions, merchandising strategies, and point-of-sale materials. This hybrid position allows for effective collaboration within the office and flexibility for remote work, ensuring you can balance project needs with personal effectiveness.

Key Responsibilities

• Develop and execute trade marketing plans aligned with brand strategies and sales objectives.
• Create compelling point-of-sale (POS) materials and merchandising guidelines for retailers.
• Plan and manage in-store promotions, sampling activities, and visibility initiatives.
• Analyse the effectiveness of trade marketing activities and provide recommendations for improvement.
• Liaise with external agencies and suppliers for the production of marketing collateral.
• Support the sales team with necessary marketing materials and insights for retailer meetings.

Requirements

• Experience in trade marketing or marketing support within the FMCG sector.
• Strong understanding of retail environments and shopper behaviour.
• Excellent project management and organizational skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Creative thinking and ability to develop engaging marketing materials.
• Good communication and interpersonal skills for effective stakeholder engagement.

Benefits

• Competitive salary and annual bonus scheme.
• Company pension and life assurance.
• Opportunities for training and career development.
• Hybrid working model offering flexibility.
• Employee discount on company products.