Trade Marketing Manager - FMCG

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Trade Marketing Manager to join their dynamic team in Liverpool . This role is vital in developing and executing effective trade marketing strategies that drive brand visibility, sales, and profitability at the point of purchase. You will work closely with sales, marketing, and retail partners to create impactful in-store and online campaigns that capture consumer attention and encourage purchasing decisions.

Key Responsibilities

• Develop and implement annual trade marketing plans and promotional activities for key retailers and channels.
• Create compelling point-of-sale (POS) materials, merchandising guidelines, and promotional campaigns.
• Analyze sales data, category performance, and retailer insights to identify opportunities for trade investment and activation.
• Collaborate with the sales team to ensure effective execution of trade strategies and provide them with necessary support tools.
• Manage the trade marketing budget, ensuring optimal return on investment for all initiatives within the FMCG landscape .

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.
• 3-5 years of experience in trade marketing or brand management, preferably within the FMCG industry .
• Proven experience in developing and executing successful trade marketing campaigns and POS materials.
• Strong understanding of retail environments and shopper behaviour.
• Excellent project management, communication, and analytical skills.

Benefits

• Competitive salary and performance bonus.
• Hybrid working arrangement promoting work-life balance.
• Comprehensive health and wellness benefits.
• Employee discounts on a wide range of products.
• Opportunities for professional development and career advancement.