Trade Marketing Manager

About the Role

Our client is seeking an innovative and commercially astute Trade Marketing Manager to drive in-store and retail execution for their diverse FMCG portfolio from their Sheffield hub. This role is pivotal in developing and implementing effective trade marketing strategies that support sales objectives, enhance brand visibility at the point of purchase, and drive consumer off-take. You will work closely with the sales and brand teams to translate brand strategies into compelling retail activations, promotions, and category management initiatives. The ideal candidate will have a deep understanding of retail dynamics and a proven track record of delivering impactful trade marketing programs.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans to support brand and sales objectives.
• Collaborate with the sales team to identify key retail opportunities and develop tailored activation plans.
• Manage the development and execution of in-store promotions, point-of-sale materials, and merchandising initiatives.
• Analyze trade spend effectiveness and ROI, ensuring optimal allocation of budgets.
• Work with brand teams to ensure trade marketing activities are aligned with overall brand positioning and messaging.
• Monitor competitor trade activities and market trends, adapting strategies to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing or a related role within the FMCG industry .
• Proven experience in developing and executing successful retail and in-store marketing campaigns.
• Strong understanding of retail channels, shopper marketing, and category management principles.
• Excellent project management, communication, and stakeholder management skills.

Benefits

• Competitive salary with annual performance bonus.
• Comprehensive health and wellness benefits package.
• Company car or car allowance.
• Opportunities for professional growth and development within the company.
• Hybrid working model offering flexibility from our Sheffield location.