Trade Marketing Manager

About the Role

Our client, a dynamic force in the FMCG market, is seeking a strategic and creative Trade Marketing Manager to join their team in Bristol . This role is instrumental in developing and executing effective trade marketing strategies that drive sales performance and brand visibility at the point of purchase. You will work closely with the sales team and retail partners to create compelling in-store campaigns, promotional activities, and category initiatives that resonate with consumers and achieve commercial objectives. The ideal candidate has a deep understanding of the retail environment and a proven ability to translate brand strategies into impactful trade programs within the fast-moving consumer goods sector.

Key Responsibilities

• Develop and implement integrated trade marketing plans that support sales objectives and brand strategies.
• Design and execute impactful in-store promotions, merchandising programs, and point-of-sale materials.
• Analyze trade spend effectiveness and ROI, optimizing budget allocation for maximum impact.
• Collaborate closely with sales teams to ensure effective execution of trade programs and gather market feedback.
• Work with retail partners to identify opportunities for joint business planning and category growth initiatives.
• Monitor competitor trade activities and market trends to inform strategic planning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in trade marketing, preferably within the FMCG industry .
• Strong understanding of retail dynamics, shopper marketing, and point-of-sale strategies.
• Excellent project management, communication, and negotiation skills.
• Ability to analyze sales data and derive actionable insights for trade plans.
• Experience working with creative agencies and managing campaign execution.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid working arrangement providing flexibility for employees in Bristol .
• Comprehensive health, dental, and vision insurance.
• Generous pension scheme and life insurance benefits.
• Opportunities for professional development and career progression within a reputable FMCG company .