Trade Marketing Manager

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking an innovative and strategic Trade Marketing Manager . This role, operating remotely, will be responsible for developing and executing impactful trade marketing strategies to drive sales and brand visibility at the point of purchase across various retail channels. You will work closely with sales teams, brand managers, and external agencies to create compelling in-store promotions, merchandising solutions, and shopper marketing campaigns. This is an excellent opportunity for a creative and analytical trade marketing professional to make a significant contribution to the success of well-known consumer brands.

Key Responsibilities

• Develop and implement effective trade marketing plans aligned with overall brand and sales objectives.
• Create and manage promotional programs, pricing strategies, and point-of-sale materials for key retail accounts.
• Analyse sales data, market trends, and shopper insights to identify opportunities for category growth.
• Collaborate with sales teams to ensure successful execution of trade strategies in-store.
• Work with brand and marketing teams to ensure consistent brand messaging across all trade activities.
• Manage trade marketing budgets and measure the ROI of various initiatives.
• Stay abreast of retail and shopper marketing trends and innovations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in trade marketing, brand management, or sales within the FMCG sector .
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong analytical skills with the ability to interpret sales data and consumer insights.
• Excellent communication, presentation, and interpersonal skills.
• Experience in managing relationships with retailers and external agencies.

Benefits

• Competitive salary and a performance-based bonus.
• Fully remote working arrangement, offering excellent work-life balance.
• Comprehensive private healthcare coverage.
• Company pension scheme with attractive employer contributions.
• Opportunities for professional development and training in trade marketing best practices.