Trade Marketing Manager

About the Role

Our client is seeking a dynamic Trade Marketing Manager to join their vibrant team in Newcastle upon Tyne . This hybrid role is crucial for developing and implementing effective trade marketing strategies that enhance brand presence and drive sales performance within the retail environment. You will be responsible for building strong relationships with retail partners and ensuring our brands stand out in a competitive marketplace. This position offers a blend of strategic planning and hands-on execution, providing a unique opportunity to influence the commercial success of leading FMCG products and contribute to a forward-thinking company culture that values collaboration and innovation.

Key Responsibilities

• Develop and execute annual trade marketing plans aligned with brand and commercial objectives.
• Manage relationships with key retail partners, ensuring optimal brand visibility and promotional support.
• Create and implement in-store promotions, point-of-sale materials, and merchandising guidelines.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization.
• Collaborate with sales teams to understand channel needs and support their objectives.
• Track competitor trade activities and market trends to identify opportunities and threats.

Requirements

• Proven experience in trade marketing, preferably within the FMCG sector.
• Strong understanding of the retail landscape and channel dynamics.
• Excellent project management and organizational skills.
• Ability to work effectively in a hybrid model, balancing office-based collaboration with remote work.
• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in data analysis and reporting on trade marketing performance.

Benefits

• Competitive salary and potential for performance-related bonuses.
• Hybrid working model offering flexibility between home and office.
• Comprehensive health, dental, and vision insurance package.
• Pension scheme with company contributions.
• Opportunities for professional development and training programs.