Trade Marketing Manager

About the Role

Our client is seeking an experienced and strategic Trade Marketing Manager to drive sales and brand presence through effective retail partnerships in Bristol . This role is essential for developing and executing impactful trade marketing strategies that support the sales team and enhance product visibility at the point of sale within the competitive FMCG sector. You will work closely with retailers, sales teams, and brand managers to create compelling promotional programs and in-store activations. This is a fantastic opportunity for a results-driven marketer to make a tangible impact on brand performance in a key South West location.

Key Responsibilities

• Develop and implement integrated trade marketing plans aligned with brand and sales objectives.
• Design and manage in-store promotions, merchandising strategies, and point-of-sale materials.
• Collaborate with key retail partners to identify opportunities for joint marketing initiatives.
• Analyze sales data and retail performance metrics to measure the effectiveness of trade marketing activities.
• Manage the trade marketing budget, ensuring optimal allocation of resources.
• Provide training and support to the sales team on trade marketing strategies and initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years' experience in trade marketing, with a strong understanding of the FMCG industry.
• Proven experience in developing and executing successful retail promotional campaigns.
• Excellent understanding of the retail landscape and consumer purchasing behaviour.
• Strong analytical, negotiation, and project management skills.
• Effective communication and relationship-building capabilities with internal and external stakeholders.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Office-based role fostering strong team dynamics and collaboration.
• Comprehensive health, dental, and vision insurance.
• Pension scheme and life assurance cover.
• Opportunities for professional development and career growth within a reputable company.