UK Direct Sales Manager

UK Direct Sales Manager £55,000 + Bonus + Benefits (office based with visits to customers) A leading UK manufacturer of specialist medical capital sales is seeking a UK Direct Sales Manager to lead a team of regional sales managers and drive growth across a diverse customer base. This hybrid role combines office collaboration with field‑based leadership, offering strong earning potential and career progression.

The Role

You’ll be responsible for managing a team of regional sales managers, securing high‑value opportunities, and directly overseeing national accounts. This is a strategic, hands‑on role requiring both leadership and commercial acumen.

Key Responsibilities

• Lead and manage a team of regional sales managers across the UK
• Work with the team to secure high‑value opportunities and contracts
• Directly manage and develop national accounts, including private healthcare chains
• Develop and implement sales strategies in collaboration with marketing colleagues
• Identify and approach new opportunities and prospective customers
• Deliver presentations, product training and in‑person demonstrations
• Analyse data and produce clear, actionable reports
• Promote and maintain a strong, positive brand image

About You

• Proven experience in sales leadership, ideally B2B and/or healthcare sector
• Strong communication and interpersonal skills, both written and verbal
• Strategic thinker with problem‑solving ability and commercial awareness
• Confident working independently and using initiative
• Proficient in Microsoft 365 (Outlook, PowerPoint, Excel, Word)
• Experience with CRM systems (knowledge of Sicon CRM advantageous)
• Strong numerical skills and attention to detail Job Type & Salary
• Full‑time, 40 hours per week (Mon–Fri, 8.30am–5.00pm)
• Additional hours may be required for travel, trade shows, exhibitions or projects
• Overnight stays may be required
• £55,000 base salary plus performance bonus
• Electric vehicle included in package, with potential relocation support
• Reports directly to the Head of Sales & Marketing If you are interested in the role of UK Direct Sales Manager and feel that you have the relevant experience, please contact your Recruitment Partner, Lisa Logan at Unicorn Medical. If this job isn't exactly right for you but you're looking for something new, please contact us for a confidential career discussion. Unicorn Resourcing Limited is acting as an Employment Agency in regard to this Permanent opportunity