Area Sales Manager - FMCG

About the Role

Our client, a significant force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a motivated and experienced Area Sales Manager to lead sales efforts within the Sunderland region. This role is crucial for driving sales performance, expanding distribution networks, and managing relationships with key accounts in the North East of England. You will be responsible for achieving ambitious sales targets, implementing effective sales strategies, and ensuring the optimal presence of our client's products in retail and wholesale channels. This is a demanding yet rewarding position for a sales leader passionate about the dynamic world of FMCG .

Key Responsibilities

• Develop and implement a comprehensive sales strategy for the assigned Sunderland area to meet or exceed targets for volume, value, and market share.
• Manage, motivate, and develop a team of field sales representatives, ensuring high levels of performance and adherence to company standards.
• Build and nurture strong relationships with key customers, including major supermarkets, independent retailers, and wholesale distributors.
• Conduct regular performance reviews, provide coaching, and support team members in overcoming sales challenges.
• Analyze sales data and market trends to identify new opportunities and threats, adapting strategies accordingly.
• Ensure effective implementation of promotional activities and product launches within the territory, working closely with the marketing department.

Requirements

• Demonstrable success in a field sales management role, ideally within the FMCG or consumer goods sector.
• Strong leadership and team management capabilities, with a proven ability to motivate and develop sales professionals.
• Excellent understanding of retail and wholesale channels, including category management principles.
• Exceptional negotiation, communication, and interpersonal skills .
• Proficiency in sales forecasting, CRM systems, and data analysis tools.
• Full UK driving licence and a willingness to undertake regular travel throughout the designated sales area in Tyne and Wear .

Benefits

• Competitive salary with an excellent performance-based bonus structure.
• Company car and fuel card for business use.
• Comprehensive health insurance and private medical cover.
• Extensive training and career development opportunities within a growing FMCG company .
• A supportive management structure and a positive team culture in the North East of England .