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Brand Manager - FMCG

Posted by Placements24
sheffield, south yorkshire, S1 1AB, United Kingdom
Full time
Remote
£60,000 - £60,000 Per Annum

Job Description

About the Role

Our client is seeking a creative and strategic Brand Manager to join their team on a fully remote basis, focusing on growing their portfolio within the competitive FMCG market. This role is essential for developing and executing brand strategies that resonate with consumers and drive market share. You will be responsible for brand planning, campaign execution, and performance analysis, working closely with cross-functional teams. This is an excellent opportunity for a passionate marketer to take ownership of brands and make a significant impact in a dynamic industry, all from the comfort of your remote workspace.

Key Responsibilities

Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
Oversee the execution of integrated marketing campaigns across various channels, ensuring consistent brand messaging.
Analyze market trends, consumer insights, and competitor activity to identify growth opportunities.
Manage brand budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
Collaborate with product development, sales, and agency partners to drive brand initiatives and new product launches.
Monitor brand performance metrics and provide regular reports and recommendations for optimization.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
3-5 years of brand management experience within the FMCG industry .
Proven ability to develop and execute successful marketing strategies.
Strong analytical skills and experience with market research tools.
Excellent communication, presentation, and interpersonal skills.
Proficiency in digital marketing concepts and campaign management.

Benefits