Brand Manager - FMCG

About the Role

Our client is looking for an innovative and strategic Brand Manager to lead brand development and marketing initiatives for their key FMCG products in the Newcastle upon Tyne region. You will be instrumental in shaping brand perception, driving consumer engagement, and achieving market growth objectives. This exciting role within a dynamic consumer goods company provides a platform to leverage your marketing expertise and creativity to make a tangible impact on brand performance and profitability, working in a collaborative team environment that fosters professional development and celebrates success.

Key Responsibilities

• Develop and execute comprehensive brand marketing plans, including advertising, promotions, and digital campaigns.
• Conduct market research and consumer insights analysis to inform brand strategy and product development.
• Manage brand budgets effectively, ensuring optimal return on investment for all marketing activities.
• Collaborate with internal teams (sales, product development, supply chain) and external agencies to ensure brand consistency and execution excellence.
• Monitor brand performance, sales data, and market trends to identify areas for improvement and growth opportunities in Newcastle upon Tyne .
• Oversee product launches and ensure successful go-to-market strategies are implemented.

Requirements

• Minimum 3-5 years of experience in brand management, ideally within the FMCG sector.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Experience working with cross-functional teams and external partners.
• Strong project management skills and ability to manage multiple priorities.

Benefits

• Competitive salary and performance-based bonus.
• Generous employee discount on company products.
• Hybrid working model offering flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement and training in marketing strategies.