Brand Manager - FMCG

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) landscape, is seeking an innovative and experienced Brand Manager to oversee a key portfolio of brands from their Coventry office. This strategic role involves developing and executing comprehensive brand strategies to drive growth, enhance brand equity, and capture market share in a competitive environment. You will work cross-functionally with sales, marketing, product development, and supply chain teams to ensure seamless brand execution and to deliver impactful consumer campaigns. This is a fantastic opportunity for a creative marketer to shape the future of leading brands within the vibrant FMCG sector .

Key Responsibilities

• Develop and implement annual brand plans, including marketing strategies, advertising campaigns , and promotional activities to achieve brand objectives.
• Conduct thorough market research and consumer insights analysis to understand market dynamics, identify trends, and pinpoint growth opportunities for assigned brands in Coventry .
• Manage the brand's P&L, ensuring profitability and effective allocation of marketing budgets.
• Collaborate with external agencies (advertising, PR, digital) to develop creative assets and execute integrated marketing communications.
• Work closely with product innovation teams to identify opportunities for new product development and line extensions that align with brand strategy and consumer needs.
• Monitor brand performance metrics, sales data, and competitive landscape, providing regular reports and actionable recommendations to senior leadership.

Requirements

• Proven experience in brand management, product marketing, or a similar role within the FMCG industry .
• Demonstrated success in developing and launching successful marketing campaigns and product initiatives.
• Strong understanding of market research methodologies, consumer behaviour, and brand positioning.
• Excellent analytical, strategic thinking, and project management skills .
• Proficiency in digital marketing, social media strategy, and performance analytics.
• Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA is a plus.

Benefits

• Competitive salary package and annual performance bonus.
• Hybrid work model offering flexibility between office and home-based working.
• Comprehensive health, dental, and vision insurance plans.
• Generous employee discounts on company products and other lifestyle benefits.
• Opportunities for professional development and career advancement within a leading FMCG company in the West Midlands .