Brand Marketing Manager

About the Role

Our client is seeking a creative and strategic Brand Marketing Manager to join their team in Nottingham . This role is pivotal in shaping and elevating the company's brand identity and market presence. You will be responsible for developing and executing comprehensive brand strategies, managing integrated marketing campaigns, and ensuring consistent brand messaging across all touchpoints to foster brand loyalty and drive business growth.

Key Responsibilities

• Develop and implement integrated brand marketing strategies aligned with business objectives.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, print, and events.
• Manage the brand's visual identity, tone of voice, and messaging to ensure consistency and impact.
• Conduct market research and competitor analysis to identify brand positioning opportunities and challenges.
• Collaborate with internal teams (sales, product, creative) and external agencies to deliver cohesive marketing initiatives.
• Measure and report on the effectiveness of brand marketing activities, providing insights for optimization.

Requirements

• Minimum of 5 years of experience in brand marketing or integrated marketing management.
• Proven success in developing and executing brand strategies and multi-channel campaigns.
• Strong understanding of marketing principles, consumer behavior, and brand development.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in using marketing analytics tools and project management software.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary and annual bonus opportunities.
• Opportunity to work in a collaborative office environment in Nottingham .
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and pension scheme.
• Support for professional development and opportunities for career advancement.