Brand Marketing Manager

About the Role

Our client is seeking an experienced and strategic Brand Marketing Manager to lead brand initiatives from their Norwich office, operating on a hybrid schedule. This role is responsible for defining, developing, and executing brand strategies that enhance market presence and consumer perception. You will oversee all aspects of brand communication, ensuring consistency in messaging and visual identity across all marketing channels, and driving brand loyalty and growth. This is a key leadership position for a passionate marketer looking to shape the identity of a growing brand.

Key Responsibilities

• Develop and implement comprehensive brand strategies to build and maintain brand equity.
• Oversee the creation of marketing campaigns, ensuring alignment with brand guidelines and objectives.
• Manage the brand's visual identity and messaging across all touchpoints, both online and offline.
• Conduct market research and competitive analysis to identify brand positioning opportunities.
• Collaborate with product development, sales, and marketing teams to ensure cohesive brand execution.
• Monitor brand performance metrics and consumer feedback, adjusting strategies as needed.

Requirements

• Proven experience as a Brand Manager or in a similar senior marketing role, with a strong portfolio of brand-building initiatives.
• Demonstrated success in developing and executing integrated marketing and brand communication strategies.
• Excellent understanding of marketing principles, consumer behavior, and market research techniques.
• Strong creative and strategic thinking skills, with a keen eye for detail.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Benefits

• Competitive salary and comprehensive benefits package.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Opportunity to lead and shape the brand direction for a reputable company.
• Professional development and training opportunities.
• Collaborative and dynamic work environment.