Brand Marketing Specialist - FMCG

About the Role

Our client is seeking a creative and proactive Brand Marketing Specialist to support their marketing efforts within the FMCG sector, based in Bristol . This role is vital in assisting with the execution of brand strategies, contributing to marketing campaigns, and ensuring consistent brand messaging across various channels. You will work closely with the Brand Manager to analyse market trends, engage consumers, and support the launch of new products. The ideal candidate is passionate about brand building, possesses strong communication skills, and is eager to contribute to the growth and success of well-known consumer brands in a dynamic and collaborative environment.

Key Responsibilities

• Support the development and execution of integrated marketing campaigns across digital and traditional channels.
• Assist in market research, consumer insights gathering, and competitive analysis.
• Help manage social media presence, content creation, and community engagement initiatives.
• Coordinate with external agencies and internal teams on creative asset development and campaign execution.
• Monitor campaign performance, track KPIs, and contribute to post-campaign analysis reports.
• Support brand initiatives, product launches, and promotional activities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in brand marketing or a similar role, preferably within the FMCG industry .
• Familiarity with digital marketing tools, social media platforms, and marketing analytics.
• Strong written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• Ability to work collaboratively in a team-oriented environment.

Benefits

• Competitive starting salary with annual reviews.
• Hybrid working model providing flexibility.
• Comprehensive health and dental insurance.
• Pension scheme available.
• Valuable training and development opportunities within the FMCG marketing field.