Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a skilled and creative Digital Marketing Specialist to enhance their online presence within the competitive FMCG sector in Bristol . This role will be instrumental in developing and executing data-driven digital marketing strategies to increase brand awareness, drive customer engagement, and boost online sales. You will manage various digital channels, including social media, SEO/SEM, email marketing, and paid advertising campaigns. The ideal candidate will have a strong understanding of digital marketing best practices, a passion for analytics, and a proven ability to deliver measurable results for consumer brands in a dynamic market.

Key Responsibilities

• Develop, implement, and manage online marketing campaigns across various digital channels, including SEO, SEM, social media, email, and display advertising.
• Create engaging and high-quality content for digital platforms, aligned with brand voice and marketing objectives.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights.
• Optimize website content and user experience for improved search engine rankings and conversion rates.
• Manage social media accounts, fostering community engagement and responding to customer inquiries.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG industry .

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on the FMCG or consumer goods sector.
• Proven experience with SEO/SEM, Google Ads, social media marketing, and email marketing platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of content marketing and CRM principles.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work effectively in a hybrid work environment, collaborating with remote and office-based colleagues.

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid work model offering a blend of remote and in-office flexibility in Bristol .
• Comprehensive health, dental, and vision insurance plans.
• Generous paid holiday allowance and company-observed holidays.
• Opportunities for continuous learning and professional development in digital marketing.
• Employee discounts on company products and services.