Content Strategist

About the Role

Our client is looking for an innovative Content Strategist to join their marketing team in Sunderland, Tyne and Wear . This role focuses on developing and executing compelling content strategies that resonate with our target audiences, drive engagement, and support business objectives. You will be responsible for planning, creating, and distributing valuable content across various channels, ensuring alignment with our brand voice and marketing goals. This is an ideal opportunity for a creative thinker with strong analytical skills who is passionate about storytelling and understands the power of content in today's digital landscape, offering a hybrid work model for flexibility.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing goals and audience needs.
• Plan, create, edit, and publish engaging content across multiple platforms, including blogs, social media, website, and email newsletters.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Analyze content performance metrics and use data to refine content strategies and improve engagement.
• Collaborate with designers, marketers, and other stakeholders to ensure content is accurate, on-brand, and effective.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and experience with content management systems (CMS).
• Strong understanding of audience segmentation and digital marketing principles.
• Ability to analyze data and translate insights into strategic content recommendations.

Benefits

• Competitive salary based on experience.
• A flexible hybrid working arrangement, balancing remote work with team collaboration in Sunderland .
• Comprehensive health and dental insurance.
• Opportunities for professional growth and development.
• A creative and supportive team environment focused on impactful communication.