Digital Marketing Executive - E-commerce & Social Media

About the Role

Our client is seeking a proactive and detail-oriented Digital Marketing Executive to join their team in Portsmouth . This role is central to executing day-to-day digital marketing activities, with a strong focus on driving e-commerce sales and enhancing social media presence. You will be involved in campaign management, content creation, and performance analysis, playing a vital part in the company's online growth strategy. Working within a dedicated marketing department, you will collaborate closely with colleagues to achieve collective goals in a fast-paced office environment.

Key Responsibilities

• Execute digital marketing campaigns across various channels, including paid social, search, and email marketing.
• Manage and grow the company's social media profiles, creating engaging content and responding to audience interactions.
• Assist with the optimization of the e-commerce website, including product listings and promotional activities.
• Monitor and report on the performance of digital marketing campaigns, using data to identify areas for improvement.
• Conduct keyword research and support SEO efforts to increase website traffic and visibility.
• Collaborate with the content team to ensure all marketing materials are on-brand and effective.

Requirements

• Proven experience in a digital marketing or e-commerce role.
• Demonstrated experience in managing social media platforms and creating engaging content.
• Familiarity with SEO/SEM principles and tools.
• Experience with email marketing platforms and marketing automation is a plus.
• Strong analytical skills with the ability to interpret data and generate reports.
• Excellent communication and organizational skills, with a proactive approach.

Benefits

• Competitive salary and attractive benefits package.
• Opportunity to work in a dynamic office environment in Portsmouth .
• Professional development and training opportunities.
• Be part of a collaborative and results-driven marketing team.
• Contribute to significant online growth initiatives.