Digital Marketing Executive (E-commerce Focus)

About the Role

Our client is searching for an enthusiastic and data-driven Digital Marketing Executive with a strong focus on e-commerce to join their growing team in Leeds . This role is essential for driving online traffic, optimizing conversion rates, and enhancing the overall customer journey across digital platforms. You will be responsible for executing various digital marketing campaigns, analyzing their performance, and contributing to strategies that boost online sales and brand engagement. This is a prime opportunity for a marketer eager to make a significant impact in the rapidly evolving digital retail space.

Key Responsibilities

• Execute and manage various digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Monitor and analyze website performance using tools like Google Analytics to identify key trends and areas for optimization.
• Develop and maintain engaging content for the website, blog, and social media channels to drive traffic and conversions.
• Collaborate with the design and content teams to ensure marketing materials are on-brand and effective.
• Assist in managing the company's social media presence, including content scheduling and community engagement.
• Track campaign ROI and provide regular reports on marketing performance to stakeholders.

Requirements

• 1-3 years of experience in digital marketing, preferably with an e-commerce or retail focus.
• Solid understanding of SEO, SEM, PPC, email marketing, and social media marketing principles.
• Proficiency in using Google Analytics and other digital marketing tools.
• Excellent written communication skills and the ability to create compelling marketing copy.
• Experience with content management systems (CMS) and basic HTML/CSS is a plus.
• Strong analytical skills and a data-driven approach to marketing strategy.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for professional development and industry certifications.
• A flexible working environment, supporting remote work options.
• Comprehensive health and wellness benefits.
• A collaborative and innovative company culture in Leeds .