Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to join their team. This role will involve developing and overseeing comprehensive digital marketing strategies that drive online presence, lead generation, and customer engagement. You will manage a portfolio of digital marketing activities, including SEO, SEM, social media, email marketing, and content initiatives. The ideal candidate will have a strong understanding of the digital landscape and a proven ability to translate business goals into effective marketing campaigns. This is a key role within the marketing department, offering the chance to make a significant impact on our client's growth trajectory in Sunderland and beyond.

Key Responsibilities

• Develop, implement, and manage digital marketing strategies and campaigns to achieve business objectives.
• Oversee SEO/SEM initiatives to improve search engine rankings and drive organic traffic.
• Manage social media presence, content calendar, and community engagement efforts.
• Plan and execute email marketing campaigns, ensuring effective segmentation and personalization.
• Analyze marketing campaign performance, track KPIs, and provide detailed reports with actionable insights.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.

Requirements

• Proven experience in a Digital Marketing Manager role or similar senior digital marketing position.
• Strong expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and marketing automation platforms.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, or a related field is essential.

Benefits

• Competitive salary package with performance-related bonuses.
• Hybrid working model combining office and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment in Sunderland .