Digital Marketing Specialist - Arts Promotion

About the Role

Our client is seeking a talented and results-driven Digital Marketing Specialist to promote their diverse range of arts and cultural events in Sunderland . You will be responsible for developing and executing innovative digital marketing strategies to increase audience engagement, ticket sales, and brand awareness. This role is perfect for a creative marketer with a passion for the arts, who can leverage social media, content marketing, SEO, and paid advertising to reach new audiences. Join a dedicated team focused on making the arts accessible and exciting for everyone in the region and beyond.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various platforms (social media, email, website, paid ads).
• Create engaging and shareable content, including social media posts, blog articles, and promotional videos.
• Manage social media channels, monitor engagement, and respond to audience inquiries promptly.
• Analyze campaign performance using analytics tools and provide regular reports with actionable insights.
• Optimize website content for search engines (SEO) to improve organic visibility.
• Collaborate with programming and marketing teams to align digital strategies with overall event promotion goals.

Requirements

• Proven experience in a digital marketing role, preferably within the arts or cultural sector.
• Strong understanding of social media marketing, content creation, SEO, and PPC advertising.
• Proficiency with digital marketing tools such as Google Analytics, social media management platforms, and email marketing software.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and translate insights into effective marketing strategies for arts promotion.

Benefits

• Competitive salary and performance incentives.
• Flexible working hours and a supportive team environment.
• Opportunities to attend arts and cultural events across Sunderland .
• Pension scheme and paid time off.
• Contribute to the vibrant cultural landscape of the city.