Digital Marketing Specialist - Content Creation

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to focus on content creation within their vibrant marketing department in Birmingham . This role is crucial for developing engaging content across various digital channels to drive brand awareness and customer engagement. You will work closely with the marketing team to brainstorm, produce, and distribute compelling content that resonates with our target audience. This position offers a dynamic hybrid work model, allowing for both collaborative office-based work and focused remote productivity. It’s an excellent opportunity for a content-savvy marketer to make a significant impact on our digital presence.

Key Responsibilities

• Develop and implement a content strategy across social media, blogs, email newsletters, and website landing pages.
• Create high-quality, engaging written, visual, and video content tailored for different platforms.
• Analyze content performance metrics and use insights to optimize future content initiatives.
• Collaborate with designers and other marketing specialists to ensure brand consistency.
• Manage content calendars and ensure timely publication across all channels.

Requirements

• Proven experience in digital marketing with a strong focus on content creation.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Proficiency with content management systems (CMS) and social media management tools.
• Familiarity with SEO principles and content optimization techniques.
• Ability to work effectively in a hybrid environment, balancing remote and office-based tasks.

Benefits

• Competitive salary with opportunities for performance-based bonuses.
• Flexible hybrid working schedule.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and training.
• A creative and collaborative team atmosphere in Birmingham .