Content Marketing Specialist

About the Role

Our client is looking for a creative and detail-oriented Content Marketing Specialist to join their vibrant marketing team in Birmingham . In this role, you will be responsible for crafting compelling narratives and valuable content that resonates with our target audience, enhances brand visibility, and drives engagement across all digital platforms. You will play a key part in developing content strategies that support broader marketing objectives and contribute to building a strong brand presence within the industry.

Key Responsibilities

• Create high-quality, engaging content including blog posts, articles, website copy, social media updates, and email newsletters.
• Conduct keyword research and implement SEO best practices to increase organic visibility and traffic.
• Develop and maintain a content calendar, ensuring a consistent flow of fresh and relevant material.
• Collaborate with designers and other marketing team members to produce visually appealing content.
• Monitor content performance using analytics tools and provide reports on key metrics such as engagement, reach, and conversion rates.
• Assist in the development and execution of content marketing campaigns to support lead generation and brand awareness goals.

Requirements

• Proven experience as a Content Marketing Specialist or similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media platforms and content distribution strategies.
• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary and annual performance reviews.
• Opportunity to work within a supportive and collaborative office environment in Birmingham .
• Comprehensive health, dental, and vision insurance plans.
• Generous holiday allowance and company pension scheme.
• Access to ongoing professional development and training opportunities.